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October 12, 2009

Seth Green mugging for Butterfinger?

http://www.jewishjournal.com/blog/item/seth_green_mugging_for_butterfinger_20091012/

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"Butterfinger mouthpiece" Seth Green

Last week’s video of “Robot Chicken” creator Seth Green freaking out on camera after getting mugged and a second video purporting to be Green getting mugged in a parking lot has many wondering whether this YouTube sensation is real or a hoax.

The Hollywood Reporter’s Andrew Wallenstein has a theory:

While sources told us this is a staged stunt, the continuation of the hoax begs the question: What’s this all about, anyway?

Here’s a theory: These video are an elaborate viral marketing campaign for Butterfinger. Green signed on as spokesman for the Nestle candy bar just last month. What little is known about Butterfinger’s future creative direction going forward, as spelled out in this press release, is the brand’s intent on reviving the tagline made famous by Green’s predecessor, Bart Simpson: “Nobody better lay a finger on my Butterfinger.” The product was already treated to an online campaign, ProtectYourButterfingerBar.com.

Hmmm, all this talk about “laying a finger” and protecting the bar. Could it be that videos about a pitchman being attacked is a new spin on a familiar campaign? Strange as it may sound to trot out videos that don’t feature the product being promoted, it’s exactly that kind of anti-ad that’s likely to lure Gen Y-ers in, presumably before somehow working Butterfinger into some future installment of this intriguing series.

Just you wait. Either we’ll be eating crow or crispy, crunchy, peanut-buttery chocolate real soon.

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