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Jewish Journal

Yes, the McFalafel

By Rob Eshman

February 8, 2011 | 12:24 pm

The McFalafel

It can only be good that McDonalds in Israel is now featuring the McFalafel, a fast food version of the ubiquitous Israeli snack food. In today’s Haaretz, there’s a long story by Tracy Levy... read on

  • Free Egypt, Eat Ful

    By Rob Eshman

    January 28, 2011 | 12:34 pm

    Here’s one little clue I had that the uprising in Egypt had legs. What started as a street protest now looks like it may become a revolution.  Back on Tuesday morning, when the first Tweets started coming out of Cairo, one in particular caught my eye:

    Fast food shops around Tahir... read on

  • Fireplace Cooking [RECIPE + PHOTOS]

    By Rob Eshman

    January 20, 2011 | 2:06 pm

    This was my column in today’s Foodaism.  Photos to follow.  Yes, I know you can buy fancy steel inserts for your fireplace, such as the Tuscan Grill.  In my recipes I just set a cast iron skillet or grill on top of the existing grates or the embers.  This isn’t a... read on

  • French Jewish Cooking With Joan Nathan [VIDEO]

    By Rob Eshman

    January 7, 2011 | 9:53 am

    The first time I ever spoke to Joan Nathan, it was by telephone, and I wrote out for myself what I wanted to say to her: “Hello, Ms. Nathan, this is Rob Eshman with The Jewish Journal in Los Angeles, and I want to speak with you about your new cookbook. I think you should know that... read on

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  • How They Make Extra Virgin Olive Oil [VIDEO]

    By Rob Eshman

    December 3, 2010 | 4:24 pm

    Thanksgiving Weekend 2010 we stopped on the drive from San Francisco to L.A. at Pasolivo Olive Oil Company in Paso Robles, CA.  It so happened they were picking and pressing the first crush of extra virgin olive oil at the moment we arrived. It’s made from Italian varietals including... read on

  • The Double Down Latke Sandwich [VIDEO and RECIPE]

    By Rob Eshman

    November 18, 2010 | 11:09 pm

    Our former Web Editor Jay Firestone was coming over last Sunday to shoot a Foodaism “How to Make Latkes Video.”  Neither one of us was overly excited about the prospect.  There are a lot of latke how to videos on the Web by now,  and I’d already written and posted my magnum latke... read on

  • No Recipe Thanksgiving Turkey

    By Rob Eshman

    November 12, 2010 | 5:10 pm

    Seven years ago, my wife wrote an entire book about praying to God without using formal prayers.

    I’m the same way, but with recipes.

    I love reading recipes, I collect cookbooks, I enjoy food magazines—but they all serve more for inspiration than instruction. I learned to cook... read on

  • Terra Madre 2010: Closing Day Questions

    By Rob Eshman

    October 24, 2010 | 6:37 pm

    I’m trying to wrap my head around Slow Food’s Terra Madre 2010 and Salone del Gusto conferences that drew to a close in Turin, Italy tonight.  I came not knowing what to expect—I just had a sense this was the place to be for someone who cares about these issues. 

    What I take... read on

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