September 21, 2006
A dessert wine with a healthy finish
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"We consider it a fruit wine, definitely not a liqueur, and it has to be appreciated in this way."
He adds, however, that feedback has been very good from wine experts," especially in North America.
In Israel, Rimon wines cost about the same as most fine wines, at $15.50-$24.50 per bottle. Distribution costs will certainly cause a price markup when they hit U.S. shops, but Open declines to give a price range.
In any case, Rimon shouldn't have to worry about competition for many years. "We spent a long time developing this wine," Open says. "It will be very difficult for anyone else to try to imitate it."
Zev Stub is a freelance writer for ISRAEL21c, a media organization focusing on 21st century Israel.
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