February 8, 2007
Missing in action—Tu B’shevat
(Page 2 - Previous Page)I would also call it brilliant marketing. We're always talking about all those Jews who abandon their Judaism, especially the new generation of Jews bored with religion and turned off by group-think. Could you imagine a more powerful hook than a Jewish seder that would celebrate individual creativity?
I know, it's not like we need more excuses to eat. But in this case I'm optimistic, if only because of the money some of us will save from our therapy bills.
David Suissa, an advertising executive, is founder of OLAM magazine and Meals4Israel.com. He can be reached at email@example.com.
1 | 2