December 14, 2006
frdy nt efis
(Page 2 - Previous Page)He knows what he's up against. That's why he dreams of one day opening a full-time social club/hangout that would mix cool entertainment with Torah activities, and attract kids who have made The Grove and the Beverly Center their new places of worship.
For now, Rabbi Effie will continue to look for ways to connect with Jewish teenagers, whether through cholent cook-offs, a Sephardic stand-up comic or simply figuring out how to say certain things really quickly, like whn txt mssgng kds who might 4get where 2 go on frdy nt.
David Suissa, an advertising executive, is the founder of OLAM magazine and Meals4Israel.com. He can be reached at firstname.lastname@example.org.
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