fbpx

Watch: Scarlett Johansson’s SodaStream Super Bowl ad

Scarlett Johansson’s decision to act as spokesperson for the Israeli firm SodaStream has been controversial from the get-go.
[additional-authors]
January 28, 2014

Scarlett Johansson’s decision to act as spokesperson for the Israeli firm SodaStream has been controversial from the get-go. Forget the debate over whether or not it’s okay to represent a company with a factory in the West Bank, or whether or not Oxfam should ditch her, though. That’s all just fluff. The real controversy, it turns out, stems from four words the Jewish actress utters in the home soda maker’s upcoming Super Bowl ad.

“Sorry, Coke and Pepsi,” Johansson says at the end of the spot.

Fox, the network airing the big game on Feb. 2, was apparently worried this wouldn’t sit well with Big Soda and asked SodaStream to drop the line. The company grudgingly cooperated, but the uncensored version lives, of course, on YouTube.

More dramatic than the soda slam, in our opinion, is the line Johansson delivers prior to  shedding her lab coat, revealing a sexy dress. ”If only I could make this message go viral,” she says suggestively. That one will air on game day.

Did you enjoy this article?
You'll love our roundtable.

Editor's Picks

Latest Articles

Difficult Choices

Jews have always believed in the importance of higher education. Today, with the rise in antisemitism across many college campuses, Jewish high school seniors are facing difficult choices.

All Aboard the Lifeboat

These are excruciating times for Israel, and for the Jewish people.  It is so tempting to succumb to despair. That is why we must keep our eyes open and revel in any blessing we can find.  

More news and opinions than at a
Shabbat dinner, right in your inbox.

More news and opinions than at a Shabbat dinner, right in your inbox.

More news and opinions than at a Shabbat dinner, right in your inbox.