Jewish Journal

Uber picks political insider David Plouffe to wage its regulatory battles

by Mike Isaac, nytimes.com

August 19, 2014 | 11:24 am

<em>Political insider David Plouffe. Photo by Stringer France/Reuters</em>

Political insider David Plouffe. Photo by Stringer France/Reuters

Uber wants your vote of support. And it has hired a campaign manager to win you over.

Uber, the fast-growing private car start-up, announced on Tuesday it had hired the political strategist David Plouffe to be its senior vice president of policy and strategy. The move further signaled the grand aspirations of companies like Uber, which are challenging entrenched industries and running into resistance from some local governments.

Mr. Plouffe, who ran President Obama’s 2008 campaign, said he planned to run Uber’s communication efforts much like a political race, pushing to woo consumers and regulators alike in the company’s fast-paced expansion across the world.

Read more on nytimes.com.

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