March 5, 2012
New Israeli bill seeks to widen ad ban to all underweight models
A bill seeking to ban the use of underweight models in Israeli advertising also aims to prevent Israel’s media from using ads produced overseas with too-thin models.
The bill is an effort to discourage an idealization of overly thin bodies, out of concern that such advertising encourages eating disorders and distorts perceptions - particularly among young people - of what a health body should look like.
The expansion of the bill to include foreign models is expected to be introduced on Monday at a session of the Knesset Labor, Welfare and Health Committee. The bill will then advance, apparently next week, to the final two phases in the approval process, when it will be put to a vote on second and third reading by the full Knesset. Although the bill, which is sponsored by Rachel Adatto (Kadima ) and Danny Danon (Likud ), will apply to Israeli media that use images of foreign models, it will not apply to the foreign magazines distributed in Israel, a source involved in the drafting of the bill said.
Read more at Haaretz.com.