Jewish Journal

Birthright Israel trip staffer almost bails for Heineken [VIDEO]

by Adam Soclof, JTA

July 18, 2013 | 12:58 pm

Drop everything and go.

That’s the pitch made to travelers at New York’s John F. Kennedy Airport in a Heineken ad campaign, who were given the opportunity to press a button that would select a vacation destination — departing immediately.

As seen on the video posted to the Heineken YouTube page, the campaign was was so compelling that a Taglit-Birthright Israel group leader contemplated bailing on his bus and let the beer company choose a new destination.

Fortunately, we think, his female counterpart was a bit more level-headed in her approach.

Remember, kids: rule number one of Birthright’s alcohol policy: ”Drinking is not permitted on the flight to Israel.”

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