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February 23, 2010 | 9:18 am

Is Google Really Racist?

Posted by Sam Gliksman

There is a note on the notice-board at my workplace that accuses Google of being racist. Whenever you start typing in the Google search box an auto-complete feature drops down and suggests a list of related search terms. The notice-board note displays a screen shot of the search suggestions listed when you type “Judaism is” or Christianity is” into the Google search box. The suggestions are clearly racist and include terms such as “Judaism is false” and “Judaism is a “gutter religion”. In fact, the results are even worse if you type “Holocaust is” into the search box (”...is a hoax” for one). So is Google actually racist as the note suggests?.

The list of search “suggestions” is derived from an algorithmic analysis of the overall volume of searches related to a specific term. Does that imply then that the most popular search related to Judaism is “Judaism is a gutter religion”? No it doesn’t, although some would like you to believe that it is searched most often. Search suggestions can be manipulated - and there are those that would like to steer anyone with an interest in Judaism or Christianity to a certain set of skewed search results.

This is an example of the type of simple cyber attacks that have become very commonplace. Cyber terrorists realize that they can manipulate search engines by planting and spreading viruses that send large volumes of specific searches to Google servers, thereby making them “popular”. Google has very little to do with the compilation of the search suggestion lists. Having said that, I should however note that while Google is not directly responsible for any particular suggestion, it’s completely within their ability to remove offensive search suggestion and they should be pressured to do so. You may remember a controversy a couple of years ago related to the search term “holocaust”. The first site that was listed was a holocaust denial website. Google refused to alter the search results claiming that it would not get involved in “political” debates. After much pressure Google finally relented and removed the offensive listing.

One final footnote. Several weeks ago when testing the “Judaism is” search term in Google I also tried checking for “Islam is”. While searches for Judaism and Christianity returned offensive suggestions, searching for Islam did not - pointing an accusatory finger at the source of the cyber attacks. However if you try searching “Islam is” today, you’ll now find a similar list of offensive search terms. I’ll leave the moral judgements up to you.

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I typed on google the search terms which you have mentioned and the auto-complete feature suggested the same words which you have mentioned. It is not with Judaism or Christianity, google suggests the same words for every religion. So, this can’t be termed as racism.
Ylod

Comment by Ylod on 2/24/10 at 10:54 am

The accuser needs to understand search engines before he makes accusations.  These are just the database found-set result for the search criteria.  No human is involved.

The sorting criteria for each search engine is different.  According to Mary Bettinson, whose career is search engine optimization (adjusting web pages so they appear near the top of search engine results), Google uses a combination of the number of times people visit the site, the number of links to the site and the freshness (dates current and content changes often) of the page as well as the traditional meta tag content.  Even the “Islam” example can be explained by the success of search engine optimization people in getting the URLs of Web sites less offensive to Islam to appear at the top of the search result list.

There are thousands of people working to gain an advantage with their search engine results, and millions of people changing site statistics every second, so expect changes, many completely unrelated to religious bias or paranoia.  The Internet is likely the most dynamic territory in existence.

Comment by William Holmes on 2/26/10 at 4:10 pm

Sorry to say, but this article doesn’t makes any sense. Google is not racist at all. It shows the same keywords for all religions.

Comment by Sam@roofmaintenance on 3/01/10 at 3:21 am

That has nothing to do with Google, Google never makes the content it just displays what others have published and searched.

Comment by Katrina on 3/06/10 at 5:50 am

I would like to agree with Katrina, Google is not a person or human, it is just a “register” of all content on the internet and than it is only about people who submit the text.
Thanks,YLOD

Comment by Jane Ylod on 3/25/10 at 3:47 am

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This is a link proving that google is racist.  Go to ebay and look up the item number.  Please keep in contact with me.

Comment by Hymen Berg on 3/25/10 at 9:23 am

Google search results are an algorithm and it will display whatever it’s program sees relevant even if it’s racist.  Think of the thousands of racists posts that are made everyday.  It would be impossible for google to filter everything.
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Comment by Sarah on 6/09/10 at 4:03 am

For some reason it does this but most of them are not racist.

Comment by Outdoor Dog Beds on 9/25/10 at 12:26 am

Google should *not* be pressured to remove those suggested lists. That would be taking a moral bias. I agree that vulgarity shouldn’t be there, but you can’t screen out a particular viewpoint from Google’s feature just because it goes against your belief system.

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Comment by Buy Used College Books on 11/25/10 at 3:23 pm

Sorry to say, but this article doesn’t makes any sense. Google is not racist at all. It shows the same keywords for all religions. For real man.

Comment by fryzjer torun on 12/02/10 at 6:59 pm

Read the article. He didn’t say it was racist at all. He said that the search results were being manipulated. It also says that it’s been changed since the article was written.

Comment by Wes Jackson on 12/02/10 at 7:54 pm

Wes, I agree - I think this is just reading into things too much. Too many over sensitive people!

Comment by Stephen on 12/04/10 at 8:51 am

I mean come on. Obviously Google has the most complex algorithm known to any search engine, and all computer programmers. It was designed by humans so obviously there is going to be some discrepancies in there somewhere.

Comment by Ylod on 3/26/11 at 9:59 pm

Google search results are an algorithm and it will display whatever it’s program sees relevant even if it’s racist.  Think of the thousands of racists posts that are made everyday. How to prevent bed bugs

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