August 31, 2010 | 3:23 pm
Posted by Adam Wills
A new campaign is inviting you to add mobile tech to your Yom Kippur fast.
Eric Yaverbaum and Mark DiMassimo—two marketing CEOs who have worked hard to convince you to log on, click here, call now, surf, search, pay bills in your underwear, trade from the beach, etc.—are hoping to make Yom Kippur a “No-Device Day” for people of all faiths.
In June, Yaverbaum and DiMassino launched their first campaign via Offlining, Inc., asking dads to unplug on Father’s Day. The group reports that more than 10,000 have signed a pledge for No Device Dinners with their families.
Borrowing inspiration from William Bernbach’s Levy’s Rye Bread ad campaign, which features the tag line “You Don’t Have to Be Jewish to Love Levy’s,” the new Yom Kippur campaign from Offlining, Inc., includes ads – as well as e-cards—that contain celebrities known for problems tied to their reliance on mobile devices:
• Tiger Woods: “You don’t have to be Jewish to atone for your texts on Yom Kippur.”
• Lindsay Lohan: “You don’t have to be Jewish to make amends for your tweets on Yom Kippur.”
• Mel Gibson: “You don’t have to be Jewish to give up drunk dialing for Yom Kippur.”
11.12.10 at 12:14 pm | Despite efforts to block offensive material,. . .
8.31.10 at 3:23 pm | Troubled celebs featured in call for mobile fast. . .
6.3.10 at 10:18 am | Yahoo! Weather users must now choose between West. . .
5.14.10 at 10:26 am | Supermodel Bar Refaeli gets busted at Tel Aviv's. . .
4.14.10 at 12:27 pm | Tablet computer will be confiscated at. . .
3.23.10 at 4:50 pm | California growers use Israeli technique to. . .
7.30.09 at 1:51 pm | Security experts find flaw that allows hackers to. . . (4)
5.15.09 at 4:30 pm | Online hate groups have increased 30% in the last. . . (3)
4.14.10 at 12:27 pm | Tablet computer will be confiscated at. . . (2)
We welcome your feedback.
Your information will not be shared or sold without your consent. Get all the details.
JewishJournal.com has rules for its commenting community.Get all the details.
JewishJournal.com reserves the right to use your comment in our weekly print publication.