Jewish Journal

Kmart Layaway… Genious

by Julia Bendis

August 16, 2011 | 3:35 pm

You know you’ve watched way too much television with your kids this summer when you start to pay attention to commercials…  During yet another “Big Time Rush” marathon, I noticed a Kmart commercial.  No, I didn’t pay extra attention to it because it was Kmart but rather WHAT they were advertising.  They were talking about Kmart Layaway program…

Maybe its just me, but why does Kmart need layaway?  Are we in that much of a crappy economy that people need help paying for a $4 T-shirt?  How much time do you need to pay for that, a week, a month?  I can picture it now: “Yes, I’d like to put this shirt on layaway.  I will give you a dollar now, come back next week and give you fifty cents, and by Christmas I can finally pick it up and pay the rest of it off!”

Shouldn’t a place like Bloomingdale’s and Saks Fifth Avenue have layaway instead?  Wouldn’t THAT make more sense, especially when a cotton wife-beater costs more than my car payment over there… Can you imagine what life would be like if every store, restaurant, Doctor’s office and retail place had layaway: “Yes, I am only going to pay for what I’ve eaten, but next week I will come back, pay and pick up the rest of my dinner, from today.”

Alright, I’ll stop dreaming now and go back to the real world.  The world where Kmart layaway and $300 underpants at Saks…

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I was born in Ukraine, in the former USSR, and grew up in Riga, Latvia which is on the Baltic Sea.  My family and I immigrated to the United States in 1989, right before the...

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