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Bands enter b’nai mitzvah music mix

by Rachel Wizenfeld

June 12, 2013 | 4:58 pm

The dance crew of GEC Street Team. Photo Courtesy of GEC Street Team

The dance crew of GEC Street Team. Photo Courtesy of GEC Street Team

While b’nai mitzvah parties have long featured DJs to mix tunes and rouse the crowd, some celebrants are choosing something else: teen bands.

Make all the One Direction or — for those of a certain age — New Kids on the Block jokes that you want, but this option for musical entertainment has big advantages; it’s competitive from a price perspective, according to Oscar Urrutia, founder of GEC Events and the main event organizer for June 15 Teen Party Expo in Long Beach at the Dome at the Queen Mary.

“A bar mitzvah DJ would charge roughly $1,000, and teen bands charge just the same or a little bit less. It’s something that people are trying and it’s different,” he said.  

Urrutia said several teen bands were introduced for entertainment at last year’s expo, and he found that many attendees were booking them for events.  

Jcity, a Los Alamitos-based teen pop band formed by Justice and Jazmine Lucero (facebook.com/Jcityofficial), is one band that will be performing at this year’s expo with the hope of booking more events. The brother/sister duo perform mostly at charity events or stage events with other bands, but also do carnivals and birthdays and recently performed at their first bat mitzvah.

“We would like to do more of them — bat mitzvahs are big,” Jazmine Lucero said.  

She said for parties they usually perform a mix of the top songs on iTunes mixed with a couple originals — “just energetic songs that kids can dance and sing with us; it gets the crowd more involved.”

Thousands of teens and parents are expected to descend upon the Teen Party Expo (teenpartyexpo.com) in search of the latest party trends and a swarm of vendors offering steep discounts on entertainment, music, décor and more.  Last year’s expo drew 3,000 parents and their teens from all over SoCal despite inclement weather; this year organizers are hoping for 5,000. 

The event runs from noon to 5 p.m. Admission is $10.

In addition to the exhibition with 60-plus vendors, popular DJs (including DJ Drew and Manny On The Streets from “On-Air With Ryan Seacrest,” and DJ Eddie One from LA 96.3 FM) will be mixing and hosting on the main stage alongside five teen bands performing live, who are also vying to book future celebrations.  

Hiring a DJ for a bar or bat mitzvah remains a popular option. Urrutia, whose affiliated company GEC Street Team produces all the musical entertainment for Knott’s Berry Farm as well as private events, said that a new trend at b’nai mitzvah parties is that the DJs have to entertain the adults, too. 

“We’re finding now that people want to entertain the adults as well, so we try to do games and activities that bring the adults and the kids together,” he said.  

Besides classic games like “Name That Tune,” they often do a musical quiz show and their own invention of a game called “Saturday Morning Cartoons,” in which the DJ plays music from back in the day and today and asks quiz questions from both new and old cartoon series.  

“It brings memories back to the adults and gives them a chance to connect with their kids,” he said.   

Other aspects of celebrating the coming-of-age ritual will be addressed at the expo as well. Sam Robinson, owner of Flowers by Sam and a feature designer on WE’s “My Fair Wedding,” does flower arrangements for about 20 b’nai mitzvah each year, primarily at Sephardic Temple Tifereth Israel in Westwood.

Robinson said that flower requests for b’nai mitzvah celebrations tend to be traditional: pink for bat mitzvahs and blue-and-white arrangements — in which Robinson mixes white roses with blue roses that have dye injected into the plant — for bar mitzvahs.

Sunflowers are also popular for parties with both genders, and he’s found that glitter and rhinestones are very popular for bat mitzvahs. He either mixes them with the bouquet or applies crystal ribbons to the vases.

“I need some bling,” he said.  

It’s no secret that planning b’nai mitzvah parties, along with other coming-out parties, like quinceañera and Sweet 16, can get complicated — and expenses. These events have been known to average $15,000 to $25,000 on the high end, according to expo organizers.

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