November 23, 2011
Wodka vodka ads, called anti-Semitic, removed
An offensive billboard that the Anti-Defamation League said reinforces anti-Semitic stereotypes was removed.
The Anti-Defamation League, which had criticized the New York ad campaign of Wodka vodka, welcomed the company’s apology and the removal of the billboards from locations throughout New York.
The ads feature two dogs, one wearing a Santa cap and one wearing a yarmulke with the message “Christmas Quality, Hanukah Pricing.”
“We welcome the response of Wódka vodka, and are glad that they were sensitive to our concerns and the concerns of the many New Yorkers who were offended by this advertisement,” said Ron Meier, ADL New York Regional Director. “The company acted quickly and appropriately in recognizing that the billboard was offensive to many and should be removed.”
The company announced via its Twitter feed that it had decided to pull the ads. The company tweeted: “Although rarely serious, we apologize to anyone we may have offended through our holiday campaign and are removing our billboard immediately.”
ADL initially called the billboards “crude and offensive.”
On Wodka’s website, other ads include a sheep wearing a sombrero with the message “Escort quality, Hooker pricing.”