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Ahava London flagship to close over demonstrations

JTA

September 21, 2011 | 11:28 am

Activist group Code Pink protests in support of anti-Israeli boycotts, specifically targeting AHAVA in this case. The demonstration took place in Los Angeles in July 2009. Photo by codepinkhq/Wikipedia

Activist group Code Pink protests in support of anti-Israeli boycotts, specifically targeting AHAVA in this case. The demonstration took place in Los Angeles in July 2009. Photo by codepinkhq/Wikipedia

The flagship London branch of Ahava cosmetics is closing, citing bi-weekly demonstrations that have hurt its profits.

The Ahava store located at Covent Garden, a busy shopping area in the British capital, will close at the end of the week, the Israeli daily Yediot Acharonot reported. The company has other stores in the city, according to the report.

The store has been the site of large anti-Israel demonstrations for more than a year because it produces its Dead Sea cosmetics and lotions on the northwestern shore of the Dead Sea in the West Bank on land claimed by the Palestinians.

The Jewish Chronicle reported in March that the store’s landlord, Shaftesbury PLC, said it would not renew the store’s lease, which expires next week, due to the disruptive demonstrations. It reported in the March story that the store was seeking other locations,

Four demonstrators went on trial earlier this year for chaining themselves to a concrete block inside the store.

“The demonstrations hurt our image and created negative media coverage. We are a commercial company and so we must take cost-efficient considerations,” an Ahava spokesman told Yediot about the decision to close.

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