Business

November 22, 2011

ADL raps Wodka vodka ads for stereotyping

JTA

Tweet

Share

The Anti-Defamation League criticized the New York ad campaign of Wodka vodka for reinforcing anti-Semitic stereotypes.

The ads feature two dogs, one wearing a Santa cap and one wearing a yarmulke with the message “Christmas Quality, Hanukah Pricing.” According to the ADL, the billboards were featured in several locations in New York.

“In a crude and offensive way of trying to make a point that their vodka is high quality and inexpensive, the billboards evoke a Jewish holiday to imply something that is cheap and of lesser value when compared to the higher value of a Christian holiday,”  Ron Meier, ADL’s New York Regional director, said in a statement Tuesday.

“Particularly with the long history of anti-Semitic stereotypes about Jews and money, with the age-old notion that Jews are cheap, to use the Jewish holiday in dealing with issues of money is clearly insensitive and inappropriate.”

On Wodka’s website, other ads include a sheep wearing a sombrero with the message “Escort quality, Hooker pricing.”

---

Post your comment below!

Click here to return to the homepage.

COMMENTS

We welcome your feedback. Comments may not exceed 700 characters.

Privacy Policy

Your information will not be shared or sold without your consent. Get all the details.

Terms of Service

JewishJournal.com has rules for its commenting community.Get all the details.

Post a Comment

Name:
Email:

Type the word you see below:

Comment:

Remember my personal information

Notify me of follow-up comments?