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Sharon Waxman Takes on Hollywood

URL: http://www.jewishjournal.com/hollywoodjew/item/sharon_waxman_takes_on_hollywood_20091015

Aided by her newspaper pedigree and a belief that Hollywood is long overdue for what she calls “more sophisticated coverage,” Waxman launched The Wrap as an alternative to major newspapers and the trades, as well as the glut of celebrity coverage on blogs. She promises an “intelligent, critical and forward-looking” take on the industry, including both hard-news reporting and opinion. With Waxman at the helm, The Wrap attempts to strike a balance between old-school style and new-media relevance. Along the way, Waxman has managed to brand herself as an authoritative voice on the business and psychology of Hollywood, inserting herself — as an editor — into the rough-and-tumble world of industry journalism.

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