In the UK the Islam Channel has dedicated itself to building bridges with the West, as well as providing English-speaking Muslims with their own voice.
“We wanted to counteract growing hatred against Muslims after 9/11 and the London bombings. We knew we had to do something,” Arsan Ali, program director at Islam Channel in London, told Daily News Egypt.
Seen all over world the Islam Channel has achieved unprecedented success, attracting millions of loyal viewers. Its itinerary includes everything from specialized talk shows to children’s programs.
But it is their new game show “Faith Off” that has generated media frenzy in recent months.