Quantcast

Jewish Journal

JewishJournal.com

June 10, 2013

Old Spice guy does another Israel commercial

http://www.jewishjournal.com/blog/item/old_spice_guy_does_another_israel_commercial/

Photo

Old Spice guy Isaiah Mustafa has taken his act to Israel… again.

Two months after sporting a suit and tie for a Maccabee beer ad, the actor has gone shirtless again for Old Spice with an ad called “Israeli men.”

The minimalist ad sports Mustafa posing in front of a shower donning a towel around the waist, peppering his homage to the Israeli manly-man, or “gever gever,”  with Hebrew slang.

“They eat manly food like shawarma, matbucha and gefilte fish,” he deadpans to the camera.

The ad borrows the look of Old Spice’s award-winning social media campaign from 2010, though without the campaign’s quintessential real-time element.

Still, the low tech version of the famous “The Man Your Man Could Smell Like” campaign is a safe play for Old Spice, adapting a fan favorite to the Israeli market.

Think Old Spice will teach Terry Crews how to say “odor blocker” in Hebrew?

JewishJournal.com is produced by TRIBE Media Corp., a non-profit media company whose mission is to inform, connect and enlighten community
through independent journalism. TRIBE Media produces the 150,000-reader print weekly Jewish Journal in Los Angeles – the largest Jewish print
weekly in the West – and the monthly glossy Tribe magazine (TribeJournal.com). Please support us by clicking here.

© Copyright 2014 Tribe Media Corp.
All rights reserved. JewishJournal.com is hosted by Nexcess.net
Web Design & Development by Hop Studios 0.3686 / 50