August 22, 2013
NFL chooses official dip…Spoiler alert: It’s hummus!
The American snack food community just got a healthy addition – hummus. Yes, this loved chickpea spread from the Middle East has won new fame in the US following the National Football League’s announcement that hummus is now the official dip of the NFL.
The league chose Sabra hummus – made by Sabra Dipping Company and jointly owned by PepsiCo and Tel Aviv-based Strauss Group– as its official dips sponsor.
But whereas Israelis are used to eating this spread in a pita with falafel or shwarma, Sabra hummus is being marketed as a healthier alternative to mayonnaise.
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