September 15, 2011
Jonathan Greenblatt to Head White House Innovation Unit
Jonathan Greenblatt, who served as chief executive of the company that oversees Good magazine and helped create All for Good, an online volunteer database, has been named the new director of the White House Office of Social Innovation and Civic Participation.
A longtime Jewish community activist, Greenblatt was the subject of a 2010 profile in Tribe magazine:
Mr. Greenblatt started his new position today, said Shannon Gilson, a White House spokeswoman.
Mr. Greenblatt was a lecturer at the Anderson School of Management at the University of California at Los Angeles and director of the Impact Economy Initiative, a program of the Aspen Institute that explores ways to encourage social enterprise.
He formerly served as chief executive of Good Worldwide, a media company. He also co-founded Ethos Brands, a business that started Ethos Water, a company now owned by Starbucks that pays for projects to help children around the world get clean water.
The social-innovation office works closely with the Social Innovation Fund, a grants program of the Corporation for National and Community Service that seeks to help nonprofits expand effective programs.
It also houses the White House Council for Community Solutions, a panel of nonprofit leaders and others who are advising the federal government on ways to promote innovative social projects and get people more involved in civic affairs.