Jewish Journal


October 15, 2009

Israeli Designers Strut Their Style at LA Fashion Week


In an LA Fashion Week first, Israeli designers premiered their Spring 2010 collections on Wednesday, Oct. 14 at Mode Israel LA, a fashion extravaganza organized by the Consulate General of Israel in Los Angeles. The participating fashion designers included Bracha Bar-On, Sugar Daddy, Kedem Sasson, Keren Naftali, Bet-ka, Yosef Peretz, Shai Shalom and Alembika, as well as several Israeli accessory designers. High-fashion Israeli pop rock band Terry Poison kicked off the evening with an animated, colorful performance, and Israeli former model and television producer Noa Tishby emceed the show, held at the Geffen Contemporary at MOCA in downtown Los Angeles.

Despite the gloomy drizzle and dense fog that enveloped the city, the greater-than-anticipated crowd numbered 850, according to a consulate representative. An LA Fashion Week enthusiast commented that no other events he attended that week even came close to the Israeli fashion show’s attendance;  in addition to filling every seat, guests packed into every corner of the gallery. Attendees included Consul General Jacob Dayan, supermodel Kathy Ireland, leaders from the Israeli and Jewish communities, fashion industry insiders and press from various fashion publications and local media outlets.

Terry Poison headlined the after party at the Playhouse in Hollywood, which also drew a nearly full house.

Photos by Peter Halmagyi.

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