Jewish Journal


November 17, 2010

ALIYAH 2010 - Nefesh B’Nefesh and the New Viral Pro-Aliyah Video


Following the success of the one-million-youtube-hit-strong “Hanukkah Flash Mob”, which had hundreds of new immigrants (olim) surprising Ben Yehuda Square in Jerusalem with a choreographed flash mob, the aliyah organization Nefesh B’Nefesh produced another youtube music video showing the hip and fun side to making aliyah.

The new music video entitled “Eight Days” takes the reggae-tinged music of Matisyahu’s “One Day” and puts it to lyrics about “living the dream” of making aliyah—also NBN’s slogan.  In the video eight good-looking olim go on an idyllic road trip in a beat-up Mercedes convertible, marking their beloved territory by lighting hanukkiahs and eating (and dropping) sufganiyot at eight of their favorite spots, including the Mediterranean, the Jerusalem souk, the Negev, the Dead sea, the Golan, of course the Kotel.

Just 24 hours after its release on November 14 garnered over 5,000 hits.

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