This has been the week of the Jewish Justin Biebers.
At first it was Edon Pinchot, the 14-year-old, yarmulke-wearing Chicagoan on “America’s Got Talent” whose impressive vocal abilities earned him a spot in the reality show’s semifinals (not THAT impressive when it turns out that 48 contestants make it to the semifinals, but still) with a rendition of David Guetta’s song “Titanium.” The judges lauded Pinchot’s pitch-perfect performance; Howie Mandel asked Pinchot if he received the same standing ovation at his bar mitzvah and also exclaimed “Jew are terrific!” Pinchot will compete for the finals in the next few weeks, and even his Twitter has been “Bieberized,” climbing from some 60 followers last week to nearly 2,000 now.
But that’s not all. A new cover to the Bieber hit “Baby”—with an Orthodox Jewish twist—was released. “Rabbi,” by the Chasidic boy band The Shepsalach (“little sheep” in Yiddish) features young children praising their rebbe with the catchy chorus “rebbe, rebbe, rebbe, oh.” The man behind the kosher version is Yuval Nobelman, an Israeli filmmaker and a member of a rather creative family.