Quantcast

Jewish Journal

Old Spice guy does another Israel commercial

by Adam Soclof, JTA

June 10, 2013 | 11:51 am

Old Spice guy Isaiah Mustafa has taken his act to Israel… again.

Two months after sporting a suit and tie for a Maccabee beer ad, the actor has gone shirtless again for Old Spice with an ad called “Israeli men.”

The minimalist ad sports Mustafa posing in front of a shower donning a towel around the waist, peppering his homage to the Israeli manly-man, or “gever gever,”  with Hebrew slang.

“They eat manly food like shawarma, matbucha and gefilte fish,” he deadpans to the camera.

The ad borrows the look of Old Spice’s award-winning social media campaign from 2010, though without the campaign’s quintessential real-time element.

Still, the low tech version of the famous “The Man Your Man Could Smell Like” campaign is a safe play for Old Spice, adapting a fan favorite to the Israeli market.

Think Old Spice will teach Terry Crews how to say “odor blocker” in Hebrew?

Tracker Pixel for Entry

COMMENTS

We welcome your feedback.

Privacy Policy
Your information will not be shared or sold without your consent. Get all the details.

Terms of Service
JewishJournal.com has rules for its commenting community.Get all the details.

Publication
JewishJournal.com reserves the right to use your comment in our weekly print publication.

ADVERTISEMENT
PUT YOUR AD HERE

ABOUT THE AUTHOR

Read more