The Obama administration is hoping that a video that plays on the stereotype of the overbearing Jewish mother will convince young people, including Millennial Jews, to sign up for health insurance. A charming new video that is currently on the White House's website features actor Jonah Hill's mother, Sharon Feldstein and singer Adam Levine's mother, Patsy Noah, guilting young folk into signing up for health insurance.
"Seriously do you want your mothers to have a nervous breakdown? You need health insurance,” Hill’s mom says during the video, which also features Michelle Obama.
"We nag you because we love you," the First Lady says.
The video, which is part of a campaign entitled #Your MomCares, was included in an "American Jewish Outreach Update" e-blast that was sent out by the White House on Friday afternoon.
It is part of the Obama administration's revved up effort to convince twenty- and thirty-somethings to enroll for insurance via the health exchanges that were created during the implementation of the Affordable Care Act.
Making headlines earlier this week, the latest episode of Zack Galifianakis’ web series, “Between Two Ferns,” featured President Obama discussing healthcare.gov, the website for the federal health exchange.
The White House's video does not appear to be exclusively made for the American-Jewish communtiy. The mothers of entertainers Jennifer Lopez and Alicia Keys, who are not Jewish, also appear in it.
Anyway, watch it below.