Brad Sherman’s family portrait, Jewish and goyish editions

If you’re a Jewish voter in the West San Fernando Valley, Rep. Brad Sherman (D - Sherman Oaks) apparently wants you to know just how much he loves his mother.

Two recent mailers sent by the Sherman for Congress campaign to voters in the new 30th district included what might seem, at first glance, to be identical portraits of the candidate’s family. But on closer inspection, one of the photos is missing someone: Sherman’s mother, Lane Sherman.

According to a source close to Rep. Howard Berman’s campaign (because every candidate monitors their opponents’ mailers and advertisements) the mailer with mom went out to Jewish voters.

Here’s how Politico described it:

The mailer on the right is a play for the Jewish vote. Aside from the photo of his mother on the front, there’s a photo of the California congressman with Benjamin Netanyahu on the back, accompanied by the claim that he is a powerful advocate for Israel and a call for tough sanctions on Iran.

The other mailer, the one without mom, that one was for the goyim in the district (who apparently don’t love their mothers as much as Jews do).

According to LAObserved, Grandma Sherman was photoshopped out of the original photo, not in. (Which means she at least got to spend time with the mishpocha in the park.)