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September 14, 2011 The Shop Around The Corner: Local Merchantshttp://www.jewishjournal.com/blog/item/the_shop_around_the_corner_local_merchants/ |
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I had an ink stain on a silk cocktail dress. My fancy neighborhood cleaner wanted twenty dollars, with no guarantee that the stain would come out. Since I had only paid two bucks for the dress at a rummage sale, I decided to shop around. I tried another local place, and they assured me ink stains are impossible to remove. I left my neighborhood and drove 10 minutes to a dry cleaner in a less gentrified area. They removed the stain on the spot, and charged me eight bucks. I also discovered that their tailor charges half of what I pay to my local seamstress. Location, location, location. We have found this same location rule to be true of auto mechanics: prices are lower in blue-collar neighborhoods, and the quality of the work can be excellent. Of course, it takes a little time to get there, and I sometimes succumb to laziness and pay extra for the convenience of nearby shops. SERVICE CALLS I will admit I got a little nervous when the neighborhood electrician arrived. He was so old and frail that I had to help him up the front steps. Then he forgot a tool in his van, so I had to help him down the front steps and back up again. These maneuvers were very time-consuming but, fortunately, he was not charging by the hour. He ended up doing a swell job. This was no surprise, as he had ninety years of experience. |
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