October 26, 2009 | 2:56 pm
Posted by Noah Alper
Q: I am out of work with no job prospects on the horizon. Is this a good time for me to start my own business??
A): You should not consider starting your own business if you don’t have a great idea, and the willingness to work much harder to make it happen than you would at a 9-5 job . If you do have a great idea, and the “intestinal fortitude” to see the idea through to fruition; access all of your resources, go in front of your personal “honesty mirror” and ask yourself whether the risk involved is worth the potential reward. In today’s economy, many jobs aren’t secure and therefore entrepreneurial activity is a less risky option than it used to be.
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