June 1, 2006
Spectator - The Theme Park Without a Prayer
Bible Storyland must have a guardian angel. Dissolution by the clergy, dormancy for 45 years and a fatal fire were not powerful enough to erase the plans for this Bible-based theme park from history.
And now, art collector Harvey Jordan is working to inform Californians about this piece of their past in a new exhibition at the University of Judaism titled, "Dream Parks: Artwork From the Bible Storyland Theme Park."
Nearly five decades have elapsed since Nat Winecoff, former Disney promoter and theme park developer, conceived of a $15 million Bible story-based Disneyland-esque place, which he planned to build on 220 acres of land in Cucamonga (now Rancho Cucamonga). Investors included actor Jack Haley and Donald Duncan of Yo-Yo and modern-day parking meter fame. However, the clergy allegedly quashed the idea and Bible Storyland was never erected.
More than 200 drawings and watercolor paintings of Winecoff's brainchild, created by former Disney artist Bruce Bushman and a handful of other artists, remained after the deal went sour. Another art collector purchased the artwork from Winecoff's estate and kept it holed up in his apartment until he and his possessions perished in a fire. Miraculously, 50 paintings of Bible Storyland survived the blaze.
Bible Storyland was a unique concept that mingled Disneyland-type family-oriented rides and attractions with biblical stories. A press release issued in 1960 described the plans at length.
To be constructed in the shape of a heart, Bible Storyland would have included different "lands," each with its own theme, tied to either pre-Christian times, the Bible or the New Testament. Parkgoers would arrive at a Star of David garden and could then saunter through the Garden of Eden and visit Adam and Eve. Visitors could also venture to Israel and ride animals through Noah's Ark Carousel, explore the inside of the whale with Jonah and watch Moses on Mount Sinai. Other locales would have included ancient Egypt, Babylon and Rome, as well as Ur, where Abraham began his journey to the Promised Land.
Jordan has assumed the role of promoter and savior of the history of Bible Storyland.
"I am now the holder of Bible Storyland," he said. "From what I understand, I have the rest of the drawings and nobody else has kept them alive or written about it."
The art can be seen at the Borstein Gallery at the University of Judaism through Aug. 20. 15600 Mulholland Drive, Bel Air. For more information, call (310) 440-1201 or visit www.uj.edu.