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Jewish Journal

JewishJournal.com

March 3, 2010

OK Go Build World’s Largest Rube Goldberg Machine in Echo Park

http://www.jewishjournal.com/music/article/ok_go_build_worlds_largest_rube_goldberg_machine_in_echo_park_20100303

“Whatever you think of OK Go (AKA That Band That Got Famous Dancing On Treadmills On YouTube), you can’t say they’re not faithful to their own brand: The One-Shot Wow. Their latest video, for the song “This Too Shall Pass,” features the band members lipsyncing amongst the largest Rube Goldberg perpetual motion machine ever constructed.  A piano is dropped, a TV is smashed, and (spoiler alert) each OK GOer ends up with paint on their face. We talked to the video’s executive producer AJ Schnack (also the director of the They Might Be Giants doc Gigantic: A Tale of Two Johns and Kurt Cobain: About a Son) about how it all happened. Why perpetual motion? The band wanted to do a video featuring a huge, Rube Goldberg machine - it reflects their general ethos of wanting to make videos that people could try to do themselves (or some variation thereof)...”

Read the full article at LAWEEKLY.COM.

[OK Go’s bassist, Tim Nordwind, is Jewish.]

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