June 15, 2006
Next Year in Cannes
It's a tough thing trying to arrange a Shabbat dinner at the Cannes Film Festival.
My friend, Scott Einbinder, had gotten the idea two years ago, during my first trip to the festival. At first, I was hesitant. I was focused on business, a filmmaker obsessed with my career. Plus, I was perfectly happy to twiddle my thumbs alone in my hotel room all Shabbat.
Einbinder, who is less observant, had to convince me, a "Young Israel" Jew, that this was a good idea. What better way to escape the madness and deal-making of the festival, he argued, than by joining together with friends for a Shabbat Friday night dinner?
I stayed skeptical. Would people be willing to spend $90 to attend a dinner without music, when they could instead be dancing it up with Paris Hilton at the MTV party?
We sent out e-mails, hired a five-star party planner and lo and behold, 42 people showed up. Einbinder flew in Rabbi Mendel Schwartz and his wife, Esther, of the Chai Center for spiritual leadership, and we invited the local Chabad rabbi to welcome the crowd. Steve Kaplan, our co-host, arranged free use of a magnificent villa, and our inaugural event was a great success.
This year, we wanted to do it bigger and better. Our goal was to double the number of guests. The rabbis joined as hosts, as did Hollywood heavyweights Craig Emanuel and Joan Hyler.
Unfortunately, the villa was not available. Rumor had it that Lenny Kravitz was staying there, and although Jewish, Shabbat dinner was not on his itinerary. Our party planner spent several months trying to find an alternate venue and eventually found a quaint, beachfront restaurant a few minutes walk from the hustle and bustle of the festival. The Chabad rabbi worked his kosher magic, and we hired one of the best chefs in town.
The response was great, everything was set and we were on our way to Cannes -- then the bad news came. The restaurant bailed. Seems it wasn't thrilled with the sweetheart deal we had negotiated and was talking to another party with a fatter wallet. Welcome to Cannes.
Our dream dinner was turning into a disaster. Fortunately, Einbinder was already in Cannes. Along with the Chabad rabbi -- who no doubt threatened the wrath of God -- they convinced the restaurant owner to honor the negotiated price. We were back in production.
Cannes is hard to describe. Its beauty is unparalleled, its ambiance is magical, full of romance and excitement. Most of all, people who travel there have a sense of jubilation.
We spent Friday recruiting a few more guests to the Shabbat dinner. I bumped into veteran producer Arthur Cohn, who unfortunately couldn't make the walk to the restaurant but was so excited, he wrote a check for two seats just so he could somehow participate.
On my way to the dinner, I pulled aside two eager, young British paparazzi who were hanging out in front of the Carlton Hotel. I told them that although Tom Hanks and Penelope Cruz would not be attending, our Shabbat dinner was a unique party not to be missed. For a nominal fee and the promise of delicious kosher food and wine, they agreed to shoot the event until sundown.
As the sun started to set, guests trickled into the party. Twilight in Cannes is always beautiful, the calm waters adding to the tranquility of the Shabbat. About 15 guests huddled for a quick prayer service, while others circled the hors d'oéuvres and posed for photos. Shabbat candles were lit and Kiddush recited. Then it was off to the requisite buffet.
More than 80 studio executives, producers, directors, lawyers, agents, distributors and rabbis all enjoyed a Shabbat dinner together in the south of France. For some, Shabbat was a new experience. For others, a weekly ritual. Still for others, it was simply another networking event.
But amid all the business talk, I couldn't help but notice that this Shabbat experience was transforming business acquaintances into friends, strangers into family -- from all over the globe, Jew or non-Jew, Reform or Orthodox, Sephardic or Ashkenazi, it didn't matter. In a town that evokes images of Bridget Bardot in a bikini and Pamela Anderson in "Barb Wire" leather, we were infusing Cannes with Kiddush, conversation and tranquility -- the very essence of Shabbat.
After a few short speeches and probably a few too many l'chaims, the delicious dinner was over. Everyone was happy and vowing to bring more friends next year. One woman came up to me and proclaimed that she would return to Cannes next year "if only to experience such a Shabbat again."
One guest was so moved that he said he was making plans to throw his son a bar mitzvah party so he can share with him the experience of his Jewish tradition.
The next few days were very gratifying for all of us. We were the talk of Cannes. As we walked the Croisette, familiar Hollywood faces stopped us and promised they'd come next year
I even found myself next to Paris Hilton at a party. She'd heard all about the dinner. "I'll attend if I have a Jewish boyfriend next year," she told me.
I got into the movie business because I thought movies could change the world. I'm not sure if my movies will ever change the world, but I know that our Shabbat dinner certainly affected a few people.
There may be a lot of stress and aggravation in planning a Shabbat dinner in Cannes, but I know it was biggest Kiddush Hashem, sanctification of God's name, I had ever been involved with. Next year, we plan to have an even more spectacular event. Who knows? Maybe Lenny Kravitz will sing with us.
Max Gottlieb is a film producer living in Los Angeles. If you would like to be placed on the invitation list, e-mail firstname.lastname@example.org.
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