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JewishJournal.com

June 15, 2011

Manischewitz opens new HQ in N.J.

http://www.jewishjournal.com/food/article/manischewitz_opens_new_hq_in_nj_20110615

The Manischewitz Co. celebrated the opening of its new headquarters in Newark, N.J., by making the world’s longest piece of matzah.

The production of the 25-foot-long matzah, equal to 336 regular matzah squares, was overseen Tuesday by Israel’s Ashkenazi Chief Rabbi, Yona Metzger. Metzger also affixed mezuzahs to the doorways of the company’s offices.

Newark Mayor Cory Booker said the company’s presence in his city “makes me the proudest mayor in America. It gives me great naches,” The Herald News of North Jersey reported.

The headquarters were moved from Secaucus; the Manischewitz production facility had moved to Newark four years ago. The 123-year-old company, which now has 80 corporate positions and up to 400 factory jobs, was founded in Cincinnati.

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