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Jewish Journal

JewishJournal.com

July 1, 2004

‘Lucky’ Friends

http://www.jewishjournal.com/up_front/article/lucky_friends_20040702

Sean Abramson left and Adam Schlesinger

Sean Abramson left and Adam Schlesinger

Since they met at a mommy and me 13 years ago, Adam Schlesinger and Sean Abramson have been coming up with innovative schemes together, such as the time they sold novelty items like Whoopie Cushions and electrified hand buzzers. (They pulled in $100.)

But now the two recent graduates of Sinai Akiba Academy are onto something bigger and better. Their latest venture -- a simple plastic guitar pick on a ball chain called "Lucky Pix," selling for $10 -- seems to be catching on.

Some high-powered connections forged through the boys' parents landed them an appearance on Fox's "Good Day L.A." and placed some of their Lucky Pix around the necks of celebrities. Intuition, a trend-setting Web boutique known to cater to celebrities, is the sole outlet for Lucky Pix, giving the boys the kind of publicity and panache other retailers covet.

Schlesinger and Abramson, whose families are longtime members of Sinai Temple, are donating 25 percent of all sales to children's charities.

"It was Adam's idea to give to charity, and we thought that would be great," Sean said. "By giving luck to others, you also bring luck to yourself."

Both boys play guitar with Raw Material, a rock band at Sinai, and Sean says he has one pick he considers his "lucky" one that helps make his music come together. The boys researched the idea themselves, designed a logo and a found a manufacturer for the first several hundred picks in tortoise-shell brown, hot pink, turquoise and black.

Those have long since sold out and the next order of 2,000 is already on the way.

And the boys are about to meet a whole bunch of new teenage necks from which to hang Lucky-Pix. Both boys are attending Milken Community High School next year and Camp Ramah this summer.

"We're really excited because this has a lot of potential for us to be able to donate a lot and help a lot of kids," Adam said.

To view or purchase Lucky Pix, visit www.lucky-pix.com .

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