Jewish Journal


March 9, 2000

Keeping Their Promise: JHA Launches Huge Capital Campaign


Citing the growing elderly population in Los Angeles, representatives of the Jewish Home for the Aging announced plans this week for a new capital campaign, titled "Keeping the Promise," to raise $72 million to expand and renovate the Home's facilities.

Much of the fundraising effort is necessary to replace or improve buildings damaged in the 1994 Northridge Earthquake, said campaign co-chair Richard Ziman, who along with co-chairs Martin Appel and Steven Good and JHA President Earl Grenitz will lead the fundraising effort.

"This capital campaign is mandatory for the survival of the Jewish homes," Ziman said. "A significant portion of the facilities have to be replaced, re-engineered or modernized to comply with seismic requirements and the new and more pervasive fire safety laws. And of course we want to extend better and more extensive services to the residents and to better serve a larger community.

"Few causes come close to assuring the elderly live in dignity, with modern, comfortable accommodations [while] receiving the range of services they deserve. That's what this campaign is all about."

JHA leaders and staff will kick off the campaign Sunday, March 12 at 10 a.m. with a groundbreaking ceremony for the new Special Care Building, a state-of-the-art facility designed to meet the needs of residents with Alzheimer's disease and related illnesses. The ambitious campaign is the largest fundraising push in the history of the agency; thus far, JHA volunteers have raised $11 million in donations, enough to cover the costs of the new facility which will open in June 2001.

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