October 26, 2006
JCRC’s Schwartz-Getzug picked to head Jewish World Watch
Tzivia Schwartz-Getzug, a longtime Jewish Federation of Greater Los Angeles executive and director of the organization's Jewish Community Relations Committee (JCRC), has been named executive director of Jewish World Watch (JWW), a coalition of synagogues, schools and Jewish community members working to combat genocide around the world.
Schwartz-Getzug plans to leave the Community Relations Committee, which is one of the prominent faces of The Federation in the non-Jewish world, in November and begin her new position in early December. The committee has not yet announced her replacement.
Schwartz-Getzug, who is also The Federation's senior vice president of public affairs, said she has mixed feelings about leaving the "epicenter of the local Jewish communal world" after six years of service. Still, the opportunity to head a small up-and-coming organization outweighed her misgivings.
"This was an opportunity I just couldn't pass up," said Schwartz-Getzug, a 44-year-old mother of three. "This felt like an opportunity to branch out."
"Tzivia will definitely be missed," Federation President John Fishel said.
Schwartz-Getzug will help the two-year-old nonprofit raise money, market itself to the community, oversee the creation of a strategic plan and help determine which issues the group should spotlight, said Janice Kamenir-Reznik, JWW president and acting executive director.
Schwartz-Getzug was selected from 40 applicants for the top spot at JWW. Schwartz-Getzug said she plans to work closely with JWW's board and other leaders to determine how to grow the organization.
The Community Relations Committee programs have grown in scope and importance under Schwartz-Getzug's direction, observers say. Among them is KOREH L.A., a well-regarded reading mentoring program, which offers literacy programs to children as young as 3 and 4. Schwartz-Getzug also increased the number of JCRC-sponsored trips to Israel for California legislators, a program that helps increase political support for the Jewish state and for Federation social services.
Recently, she oversaw the creation of a new coalition that has brought together more than 80 local Jewish staff members from congressional, county supervisor, City Council and other political offices. Schwartz-Getzug hopes the new group will reach out to other ethnic and religious coalitions to network and figure out ways to collaborate.
Still, Schwartz-Getzug, like other JCRC directors in the past decade, has had a hard time leading the JCRC to take public stands on controversial political issues. In mid-May, for instance, the JCRC board approved a pro-immigrant rights statement that some members hoped would demonstrate solidarity with the Latino community. The approval process was so slow, however, that the statement appeared several weeks after the largest pro-immigration demonstrations in the country, a reflection of the JCRC's, and, by extension, The Federation's, cautious approach. A lawyer by training, Schwartz-Getzug's career has taken "a lot of left turns" over the years, she said. After practicing law for four years as a litigator, she joined the Anti-Defamation League to become civil rights director for the Western Region. She moved on after six years to become community liaison at DreamWorks SKG, principally working on "The Prince of Egypt" and its prequel, "Joseph: King of Dreams." Schwartz-Getzug joined The Federation in 2001.
"It is clear from my career choices that I am most happy and passionate working in the Jewish community," she said. "And I look forward to continuing to play an important role in it."
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