Jewish Journal


March 7, 2013

Israel launches ad campaign in Argentina to mark 1992 embassy bombing


The Israeli Embassy in Argentina is launching an ad campaign to mark the 21st anniversary of the 1992 bombing that killed 29.

The campaign, to be launched next week, focuses on themes of love and life through photographs of the families of the victims. “Love kills terrorism” and “Life kills terrorism” are the mottos in each of the four advertisements, which will be featured in print media as well as in subways and on the streets of Buenos Aires.

On March 17, 1992, a car bomb was detonated in front of the Israeli Embassy in Buenos Aires, killing 29 and injuring 242. Iran is believed to be behind the bombing, but no one has been brought to justice in the case.

The campaign was created by the Basevich Crea agency, which also created last year's campaign marking the 20th anniversary of the attack. Basevich Crea and the photographer involved, Hernan Churba, are doing the work pro bono.

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