July 17, 2013
Introducing … kosher lube!
With the Jewish Valentine’s Day fast approaching, kosher romantics have some new options thanks to Trigg Labs, which announced this week that its line of Wet personal lubricants and intimacy products are now kosher.
After a two-year process to gain certification, all ingredients and equipment at Trigg Labs’ 52,000 square-foot Valencia, Calif., facility are now under the supervision of the Rabbinical Council of California and 95 percent of its products will carry the K symbol. The change makes Wet the only kosher certified personal lubricant in the U.S. and Canada.
The company plans to introduce its products in Israel in the coming months and supervision will help support that market as well as the Orthodox market in the United States, said company spokesman Dean Draznin.
He added that the key issues in the two-year koshering process of the company’s plant were determining the sources of ingredients. Kosher certification ensures that any animal-derived ingredients in Wet’s products came from kosher animals and that the animals were not mistreated, Draznin said.
Kosher Wet products should start appearing on the market within 90 days, he said.
According to Wet founder Michael Trigg, kosher certification is another milestone in the company’s commitment to growth and innovation. “We’ve always maintained the highest standards of production and quality control for our entire line of premium products,” said Trigg in a statement.
Menachem Lubinsky, president of Lubicom, the marketing company that hosts the annual Kosherfest trade show, said he wasn’t sure if certification was necessary from the standpoint of Jewish law.
“I usually deal with supply and demand,” he said. “I’m not aware of any large demand for this. I’m more aware of people looking for kosher-for-Passover dog food. Having said that, there’s been a trend in recent years to make more over-the-counter drugs and cosmetics with certification for people that don’t want to bring anything into the house that isn’t kosher certified.”
Future sales will determine how much demand there actually is, but for Trigg, kosher certification means quality. “The ‘K’ imprint on our packages says that we maintain the highest standards of purity and answer to a higher authority,” said Trigg.
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