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JewishJournal.com

June 28, 2001

Hate Israel, Love McFalafel

http://www.jewishjournal.com/up_front/article/hate_israel_love_mcfalafel_20010629

It wasn't the idea of a McFalafel that sparked the ire of the American Jewish Committee (AJC), but a McDonald's ad campaign in Egypt for the new falafel patty.

The commercial featured an innocuous jingle with the lyrics "If you eat a bite, you can't stop before finishing the whole roll." But the singer was Shaaban Abdel-Rahim, who has recently become a major star in Egypt with his first chart-topping single, "I Hate Israel."

Roughly translated from the Arabic, the song goes like this: "I hate Israel/ I'll say it if asked/ Even if I die or if I'm imprisoned/ I hate Israel."

"Certainly, McDonald's can find a way to sell falafel without enlisting a hate-monger as a spokesman," said Shulamit Bahat, AJC's acting executive director.

McDonald's pulled the campaign immediately after AJC expressed their concerns. "It's not in our nature to offend anyone," a McDonald's spokesman noted, blaming the ad on a "local marketing initiative by McDonald's Egypt that was obviously not researched."

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