December 3, 1998
Despite difficulties in raising funds and community awareness, JTN expands its programming and audience
"I've been pushing this rock uphill for 10 years, and I won't stop until I reach the top," says Jay Sanderson.
The "rock" Sanderson is edging upward is the Jewish Television Network, and it's been grunt work most of the way.
Founded in 1981 with a minuscule $75,000-a-year budget, JTN was barely breathing when the former commercial film writer and producer took over a decade ago.
Since then, the annual budget has risen to $1 million to cover production of some 300 hours of programming. While some of Sanderson's ambitious goals -- such as a 24-hour national Jewish cable network -- remain elusive, JTN's year-end report reflects solid achievements and promising prospects.