Jewish Journal


June 2, 2005



PETA apologized for the controversial "Holocaust on Your Plate" ad, above.

PETA apologized for the controversial "Holocaust on Your Plate" ad, above.

PETA Apologizes for Shoah Comparison

The animal rights group People for the Ethical Treatment of Animals (PETA) has apologized for its eyebrow-raising, 2-year-old "Holocaust on Your Plate" campaign, with PETA's leader stating, "it was never our goal to humiliate the victims" of the Shoah.

"We know that we have caused pain," wrote Ingrid Newkirk in a statement sent out to Jewish news media on May 5, Holocaust Remembrance Day. "This was never our intention, and we are deeply sorry."

PETA's contrition did not impress Simon Wiesenthal associate dean Rabbi Abraham Cooper. "Did they know the impact this campaign would have when they started it two years ago? Absolutely," Cooper said. "They leveraged the victims of the Shoah to promote their issue. The victims of the Shoah should not be leveraged to gain copy in a newspaper or airtime on TV."

The "Plate" campaign began in February 2003. When asked why it has taken more than two years to re-evaluate the campaign, PETA spokesman Matt Prescott said, "We've apologized because we've had two years to reflect on it. We've been everywhere in the world on it [the 'Plate' campaign]. I actually did it myself in Warsaw, and the people in Warsaw loved it."

The "Holocaust on Your Plate" campaign included a Sept. 16, 2003, protest in Los Angeles at the Museum of Tolerance, complete with posters comparing genocide to food manufacturing. Prescott was among 10 demonstrators, and he said Newkirk's broad "Plate" apology includes regret over that event.

"It encompasses everything that we did with that campaign, the Web site and that protest included," Prescott said.

Copper said it was unnecessary to use Holocaust imagery to provoke discussion about the treatment of animals.

"The whole question of meat or non-meat -- these are historical, societal issues worthy of serious debate," he said. We don't need to be convinced that this is a legitimate issue." -- David Finnigan, Contributing Writer

Neil Diamond Instead of Avinu Malkenu

When Cantor Sam Radwine lifts his arms to conduct his 32-member choir on June 5, it won't be for "Avinu Malkenu," but for "Cabaret" and "I Could Have Danced All Night," the music of Jewish American songwriters and composers such as Irving Berlin, Rodgers and Hammerstein, Kander and Ebb, Neil Diamond and others.

Culminating the celebration of 350 years of Jews in America, Congregation Ner Tamid and Radwine have produced "Coming to America: Jewish Composers and the American Scene."

Radwine's community choir boasts singers from three different South Bay Synagogues: Congregation Ner Tamid, Temple Menorah in Redondo Beach and Temple Beth El in San Pedro. In addition to the choir, the concert will feature soloists and a five-piece live band conducted by Ner Tamid musical director Brent Reynolds. This salute to Jewish American composers of "popular" music will include Broadway hits, movie themes, pop, rock 'n' roll, and more.

"We're very excited," Radwine said. "Our choir will have an opportunity to perform some very different music that we don't ordinarily hear in the synagogue. Their talent with the popular songs we've selected is phenomenal, and our soloists are extraordinary."

The program contains brief biographies of more than 100 Jewish composers and songwriters from the 18th century through today. A dessert reception follows the 90 minute concert. The Ner Tamid Museum 350 exhibit, which highlights the remarkable history of Jews in America, will be open for viewing throughout the evening.

Sunday, June 5, 7:30 pm. $18 (adults), $12 (children under 12); $25 (at the door). Congregation Ner Tamid, 5721 Crestridge Road, Rancho Palos Verdes. For tickets, call (310) 377-6986. -- Julie M. Brown, Contributing Writer


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