Jewish Journal


April 5, 2012

Arabs boycotting Adidas for sponsoring Jerusalem race


Adidas Samba shoes

Adidas Samba shoes

Arab states launched a boycott against Adidas over its sponsorship of last month’s Jerusalem Marathon.

The boycott of the sports apparel manufacturer was announced Wednesday in Jedda, Saudi Arabia, following a meeting of the Arab youth and sports council of ministers, the French news agency AFP reported.

“All companies that have sponsored the marathon of Jerusalem, including Adidas, will be boycotted,” Saudi Prince Nawaf bin Faisal, chairman of the council, said Wednesday.

The route of this year’s marathon took runners through parts of eastern Jerusalem.

Faisal also announced that next year, marathons would take place in several Arab countries under the banner “Jerusalem is Ours.”

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