November 16, 2006
GA taps into passion, will, power of the people
Goldwasser's specific intent was to urge the thousands of Jewish leaders and a cadre of Israeli ministers present at the United Jewish Communities 75th annual General Assembly to keep up the pressure to rescue her husband, Ehud, who was kidnapped by Islamic fundamentalists in July along with two other Israeli soldiers.
But in a larger sense, tapping into the power of the collective passion, will and resources of the Jewish establishment was at the heart of this year's GA, which had as its highlight an address Tuesday by Prime Minister Ehud Olmert. The event concluded on Wednesday after four days at the downtown Los Angeles Convention Center.
The GA brings together federation leaders and representatives of just about every Jewish organization in North America and Israel for a combination trade show, policy conference and marathon pep rally. Officials said the event attracted 5,000 participants and volunteers -- protected by a hypervigilant private security battalion and a phalanx of LAPD officers -- making this the largest GA since the 2003 gathering in Jerusalem.
GA officials would not say how much the event cost, but The Los Angeles Federation estimated it expended about $200,000 in staff time and hard costs, money that leaders have been saving since they began planning the L.A. GA 13 years ago.
The mood was dark at many of the plenaries, which focused on the threats to Israel, the international fear of Islamic fundamentalism and the specter of a nuclear Iran.
Speakers from the prime minister on down, at numerous sessions and speeches, hammered home the point that Israel's first and foremost security threat was a nuclear-armed Iran ruled by a president who has declared his intention to "wipe Israel off the map."
"We in the intelligence community are willing to pay billions of dollars to learn what our enemies are thinking," Israel's Intelligence Minister Avi Dikter told an audience at a Tuesday panel with Los Angeles Police Chief William Bratton. "The president of Iran is putting it on the table free of charge."
The GA's theme, "Together on the Frontline: One People, One Destiny," emphasized Israel's security, politics and relationship with the Diaspora. Yet in addition to the spotlight on Israel, more than 150 organizational exhibitors and 60 sessions cut a wide swath through Jewish life, highlighting issues such as reaching out to family caregivers, raising young philanthropists and innovations in Jewish education.
Speaking at the opening plenary, Goldwasser's anguished but unfathomably poised plea to Israel and the international community to keep attention on the abducted soldiers brought choked-up delegates in the enormous exhibition hall to their feet. It was a moment of emotion that speaks to why a GA is important: Being in a room with so many people who are so moved by the same thing ignites a passion and energy that reminds people that Jews belong to each other.
"It's a remarkable ingathering of all of these people, where we have an opportunity to share ideas and talk and teach each other," said Marvin Schotland, president and CEO of the Jewish Community Foundation in Los Angeles. "I'm not sure there are too many moments of this magnitude where you can get a sense of Jewish peoplehood the way you do here."
This year brought an unprecedented six Israeli Knesset members and six Cabinet ministers -- including Olmert, Foreign Minister Tzipi Livni and opposition leader Benjamin Netanyahu -- and dignitaries such as French philosopher Bernard Henri Levy and Newsweek International editor Fareed Zakaria.
The star power was also on hand with appearances by the likes of Mare Winningham, Jeff Goldblum and Jon Voight and Jewish musical favorites Debbie Friedman and Mike Burstyn. But what the conference was for was pumping up leaders for another year of raising both Jewish consciousness and philanthropic dollars. The networking over dinner and in organizational receptions and the casual contacts made on the perennially snaking line to the Starbucks in the Convention Center lobby were just as key to strengthening the Jewish network as the official program.
A highlight was the sold-out Monday night show at the Walt Disney Concert Hall, with a Yiddish theater revue and selections from the Milken Archive of American Jewish Music.
Before the war with Hezbollah this summer, the theme of the GA was "Be With the Stars," a Hollywood-esque way of highlighting the community's major players and programs, as well as looking to the future stars -- the next generation of leaders.
But the upbeat star theme gave way to the more earnest "Together on the Frontline: One People, One Destiny," focusing on Israel and international Jewry's responsibility for and relationship with Israel.
"The program really touched on topics and issues that were on people's minds. We focused on what people are thinking about, and we had overflow crowds," said Glenn Rosenkrantz, director of media affairs at UJC.
The organization, which last year raised $3 billion among all the federations, has raised $350 million for Israel since the war this summer (which probably explains the presence of the 12 Israeli politicians).
Many participants interviewed said they were glad to have the chance to more deeply understand what feels like an existential crisis.
John Fishel, president of The Los Angeles Federation, said he understood and supported the decision to focus on Israel but regretted some of the compromises that had to be made.
"I guess I would have preferred more of a balance in terms of some of the domestic issues," said Fishel, the conference's host and go-to guy for all sorts of situations. "The Federation's mandate is not only Israel or overseas projects, it is about local and domestic issues, whether that be public policy, service delivery or discussions about Jewish identity and innovations in Jewish education," he said.
It also meant that sessions that had been scheduled to feature local Jewish organizations ended up being pushed aside.