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Young, Hip, Heeb

URL: http://www.jewishjournal.com/up_front/article/young_hip_heeb_20040109

"Heeb is a special subset of the genus Jew," explained Joshua Neuman, 31, the new editor-in-chief and only paid staffer of Heeb magazine, a hipper-than-thou take on modern Jewish identity. With its gritty irony, the nearly 2-year-old magazine taps into a young Jewish generation that thirsts for Judaism but rejects its standard trappings.

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