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What’s the Big Idea?

URL: http://www.jewishjournal.com/community/article/whats_the_big_idea_20110111

The Jewish Federation of Greater Los Angeles is convinced that someone out there has an idea that can transform Jewish life, and it is willing to pay for it. This week, Federation launched “The Next Big Jewish Idea,” part of its centennial celebration for 2011. “There have been a lot of great Jewish ideas that have transformed Jewish life. There has been everything from the blue-and-white tzedakah box to Hadassah to Birthright Israel, and these have all become firmly entrenched in our Jewish life,” said Scott Minkow, Federation’s vice president of partnerships and innovation. “So our thinking is the next idea is out there. What is next?”

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