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War of Words

Two media campaigns take alternative approaches to improving Israel's image.

URL: http://www.jewishjournal.com/community_briefs/article/war_of_words_20010629

David Suissa calls it the "three-second war," the battle between Israel and Palestinians fought with sound bites more than mortar shells, a war fought in print and on television. The founder and CEO of Suissa Miller Advertising, Suissa has unleashed an unconventional weapon in the three-second war: pro-Israel advertising.

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