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The Shabbos After

Getting people to come back to shul on a regular basis is one of the season's biggest challenges.

URL: http://www.jewishjournal.com/celebrations_simchas/article/the_shabbos_after_20040917

Here's a marketing nightmare: You have your biggest and most captive audience of the year, and rather than dangling the kind of well-packaged, enticing tidbits that might draw people back for more, you offer up several hours worth of weighty and complex theological ideas wrapped in obscure ritual. Welcome to the High Holidays, where twice-a-year attendees get their primary one-on-one time with Judaism, meeting up with a God and a tradition that don't necessarily reflect what goes on behind the main sanctuary doors the rest of the year.

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