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The Passion of Mel Gibson

URL: http://www.jewishjournal.com/arts/article/the_passion_of_mel_gibson_20040220

After watching Mel Gibson's two-hour-and-six-minute "The Passion of the Christ" at the Fox Studio's 200-seat Zanuck Theater, with barely a dozen carefully invited others in the audience, I came away with great admiration for Gibson. Not for the film, I can assure you. For while it is superbly photographed by Caleb Deschanel ("The Patriot," "Being There" and "Black Stallion") you can't but sit in awe of Gibson's brilliant publicity juggernaut that could teach Barnum and Bailey a thing or two about the not-so-delicate art of movie promotion and marketing.

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