Jewish Journal

Search our Archives!

Email to a Friend

The naked Nielsens

URL: http://www.jewishjournal.com/marty_kaplan/article/the_naked_nielsens_20110420

The metrics are wearing no clothes. How would you react if you found out that the basis of your business model was bogus? That’s the nightmare that the television industry is finally waking up to, and I bet that online media won’t be far behind.

Recipient email:
Your email:
What's this word?