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Super Sunday: The Next Generation

This year, as the city's largest Jewish fundraising event enters a new millennium, the emphasis is on the young and the new


When Super Sunday rounds its 21st year this weekend, it will not only mark the phone-a-thon's two-decades-long history of soliciting contributions for the United Jewish Fund (UJF), but the dawning of a new millennium -- on calendar and in spirit. This year, in an attempt to attract a younger, broader demographic to its annual philanthropic- and community-minded event, The Jewish Federation of Greater Los Angeles has aggressively aimed Super Sunday 2000 at young Jews. Key to that movement has been launching an Internet presence.

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